Hear Here

In our last audio blog, I asked you to consider the art of noise. 

Audio Marketing - like podcasts, or social media audio packages, corporate business documentaries showcasing your business in Aberdeen or the North East of Scotland, to clients here and globally.

What it can do. Where it can take you. What it can make you believe.

Within that framework, I was especially keen for you to consider the incorporation of audio within your marketing and publicity, when attempting to generate interest in a product or event or business launch in Aberdeen or Aberdeenshire.

The value of this is in layering the release of your information, to the extent the audience is hooked upon the outcome, or at the very least, yearning for the next chapter in the tale. 

It's called inbound marketing-creating engaging content which makes people want to click to find out more, bringing the customer to you.

Your entire campaign should evolve through careful, considered planning and execution. 

Last time, I let you hear part one in our example

 

 

So where does it go?

What's the big reveal?

First, why don't we consider what it could be?

The joy and the potential lies within 'perhaps'

I like to think at its largest, perhaps this piece of creative audio marketing content could be heading towards an Apple launch of some kind. 

Whenever Apple is on the verge of releasing something new, expectation reaches fever pitch, and the entire process is shrouded in secrecy.

Except that it's not. The thing with secrets is, they want to be told.

Something invariably leaks. It's almost an in joke within Silicon Valley. And Bono's house. 

 

Apple poking fun at itself and the world's desire to find out its plans would sit well within the public domain.

It doesn't need to undertake the publicity, but it could gain volumes by exhibiting the shared ability to appreciate a joke and have fun at its own expense with others. 

So perhaps, our mystery could be solved with Apple being unveiled as the source. And if they ever choose to go down that road, rest assured I'll be waiting at the end of it to produce that audio marketing campaign for them!

Another possibility, however, and one which is far closer to the actual purpose in our creation of this audio trailer, could perhaps be a Halloween event.

The content was quite spooky in nature, with the petrified sharp intake of breath and the urgent whisper to 'tell no-one', before frightened feet sprinted off into the dark night-time distance.

Imagine a large Aberdeen based Oil and Gas company such as The Wood Group or BP organising a Halloween Party Event for staff or clients in, for example, Fyvie Castle!

That audio marketing file would drop into every guest's inbox by email with an invitation following a short while after, with just enough time for expectation to build, and huddled, puzzled, bewitched and intrigued conversations in corridors to spring up as if from nowhere, only to fizzle back into nothing when stumbled upon by a manager walking in the opposite direction. 

If you really wanted to go to town, the follow up before the invitation explained all, would be to issue a second video teaser, with shonky camera angles in a Blair Witch style!

 

The secret is to scatter just enough breadcrumbs. To hold out, for long enough, but not too much. 

And then not to disappoint when the reveal eventually comes. 

In our instance, we were trailing a Halloween Production we'd made for an Aberdeenshire client event.

Our brief was to make the soundtrack for a family friendly Halloween Party - something musically for the adults - as well as a few more current songs peppered throughout so as not lose the attention of the younger members on the night, and to give the entire thing a recognisable Halloween influence. 

Did we get it?

 

 

 

If this is the type of production that interests you, perhaps you'd like to check out our full range of services or contact us for more information.

Next Blog Article: This may sound strange, but....the benefits of Audio Testimonials explained >>>